NAMOC, China

     Each time a push-notification chime is heard on a screen, it is matched by an ever increasing flash of light which is processed by brightness receptors in the eye.

Through this exposure to ‘always-on’ electronic forms of communication, we are entrained to a new type of temporal system, which is tuned to the pushes instead of to our natural day/night cycle.

     This film enhances synaesthetic channels in our psyche by reinforcing color cues with sound alerts, as well as force-feedback proprioceptive prompts, so that as many of our available body senses become attuned to the flow of incoming push-notifications.

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